Social Marketing Integration
Integrating Social Marketing For Your Business
Don’t underestimate the value of Social Marketing platforms to your business. Once you have attained and set up your social networking accounts (we can help you with that) like: Facebook, Twitter, Instagram, Pinterest and Google+ to name a few, the hard part is done. Well at least the first hard part is done.
I tell all my clients that want to advertise online for their “business” that “In order to look like you have something going on, you HAVE TO HAVE SOMETHING GOING ON.”
People Need To See Strong Leadership In Your Niche
This means that you need to have a viable business service or product and a reasonable target demographic that you are actively engaged with and trying to reach. This means that you must engage and lead in the niche of your choice that relates to your business. People are interested in seeing courageous, bold and strong leaders showing them what they need to know. If you fill that need then you will engage their interest.
This is the part of “Social Marketing” that many miss out on. It’s a very entrepreneurial-like activity to create content worthy of public interest and consumption, but that is exactly what you must figure out how to do. With the advent of the camera for pictures and video built into every smart phone, this activity is easier than ever.
The Tools To Reach Your Audience
We can show you the basic tools to use that will save you time and money in the process of sharing your unique and original content. So all that remains is to ask yourself is, “Is what I do interesting to enough people that I can make a business out of it?” and “How can I demonstrate on video or with pictures the very real expertise I possess and the value that my products and services bring.” How about an example to illustrate the point.
Example of Strong Leadership in a Niche
I am very interested in gardening and self-sufficiency. Therefore I created a website on which I can display videos we created about the gardening that we do in our own backyard. In addition to the Foodscape.Tips website, we have a Foodscape.Tips Facebook page, a Twitter page, even a Pinterest page. If you are organized enough you can share content out to all these different platforms and begin drawing an audience that engages the content you deliver because it’s interesting and informative. I have found Facebook is the best.
Automation for Redundant Time Waster Tasks
We can make your blog posts, automatically post to your Facebook Page, Twitter, Pinterest, Google+ and more. But if you are like me you will spend time on the most beneficial platform which is Facebook. We can show you how to create a list of groups on Facebook that want to hear and see what you have to share. Once you have the sharing platform for “auto posting” on Facebook, then again, the primary marketing task you have to complete is coming up with good content to keep your audience engaged.
Complete the Circle of Marketing to Capture Your Audience
Finally, once you engage them on your Social Networks, we help you create ways to drive that traffic to your website. Once they are on your website we provide a way for your serious fans and followers to join your email list so that they will not miss any updates from you. That’s how we keep a consistent flow of possible customers coming your way. Want to learn more? Give us a call at (928) 925-8679
Search Engine Optimization
Search Engine Optimization is a game that keeps changing in the extremely competitive world of business on the web. While some principles are tried and true regarding local website page optimization, some of the link building strategies of the past have been ruled obsolete by Google. The best strategy is to push for local keywords regarding your location and to use the tools that Google provides to make sure they see you and that you come up in local search engine results.
